Web Servers

miSpot™ provides web interfaces to all actors in the advertising ecosystem to manage their functions.

For Advertisers
Self-service interfaces for sales, campaign reports and analytics

For Publishers and Media Sellers
Ad trafficking, inventory forecasting and management, campaign management interfaces, XML interface for ingestion of third party campaigns into miSpot campaign manager.

For Advertising Creatives
Drag & drop authoring studio for interactive ad unit creation to deliver RFI, telescoping, commerce, custom, immersive and video engagement mobile campaigns.

Ad-Serving Platform

The core ad-serving platform is the backbone of the miSpot solution, and features the following modules:

Targeting
Based on subscriber profile, behavior, device type, day part, context, location etc.

Ad Scheduling and Distribution
Scheduling and distribution of ads via server-based probabilistic algorithms that balance economics, bandwidth utilization, ad campaigns, priorities, and other metrics.

Reporting and Verification
Aggregated or individual reporting and verification of impressions served, call to action, response and recalls.

User Agent (UA) Profile
Integration of device profiles, including resolution, aspect ratio and form factor, necessary to distribute the right ad format metadata to the right device

Fulfillment
XML-based click-to-X enablement interfaces for fulfillment such as mobile payments, commerce, coupons, maps, Yellow Pages, etc.

Third Party Interfaces
Open APIs to integrate with mobile operators CRM databases for subscriber profiles or though self-administered opt-in client on phone and PC.

Handset Software

GoldSpot provides different handset software to integrate with various mobile phone operating systems:

miAPI
- for integration with pre-installed or downloadable applications

Mobile Web SDK
- for dynamically installing the ad plug-in onto the mobile browser

miAPI Ad SDK

miAPI is a rich set of open, programmable interfaces for the mobile application developer to enable interactive advertising on mobile applications.

miAPI provides various methods to manage the delivery of interactive advertisements and offers a variety of advertising services that leverage the miSpot™ end-to-end interactive ad solution. Application developers can incorporate rich media advertising capabilities through simple integration with miAPI and implement innovative, evolving, standards-based interactive ad formats into their applications.

Mobile applications can use miAPI to accomplish:

• Ad store management and configuration

• Ad service invocation

• Multi-mode advertisement and interactivity rendering

• Multi-threaded executions and resource handling

• Call-to-action enablement and fulfillment

• Event interception and interaction

• System resource management

• Impression maximization

• Reporting and verification

• Communication and security

GoldSpot Media’s miAPI product is available to registered developers as binary libraries in several programming languages for many mobile platforms, such as Apple iPhone/iPad, J2ME, Android, RIM and other native C/C++ handset platforms.

miAPI Mobile Web SDK

miAPI Mobile Web Library extends the miSpot solution to the mobile web, facilitating integration of interactive advertisements to the mobile web pages. This technology is platform independent and relies on the client browser capabilities. All mobile browsers that support HTML5 / JavaScript can run GoldSpot’s innovative ad formts such as page take-over, auto-play video, expandable banners, rich media ads as well as HTML5 ads. The miAPI mobile web library has been tested on iPhone OS 4.x, (including iPad) and Android 2.0 and higher, with other device support under test. The web developer can control the type of advertisement to be displayed on a webpage dynamically, and can deliver different ad units to different browsers with ease.