miSpot
Unified mobile advertising solution across all web content and applications
Varying subscriber content consumption behavior across mobile networks creates different ad placement opportunities for applications and browser-based content. Monetizing these different ad opportunities requires a unified mobile ad-serving technology that can serve up the right ad format for the right application at the right time to the right user.
The miSpot™ end-to-end mobile advertising solution manages and delivers non-intrusive, personalized, interactive advertising campaigns across all mobile channels, inventory owners and applications. miSpotTM drives profitable mobile advertising business models for inventory owners, while providing effectiveness, accurate measurements and ROI justification for advertisers.
The miSpot™ technology helps aggregate inventory across all mobile applications including video / TV, mobile web, games, widgets, idle screen state, rich media apps etc.
Some of the ad opportunities in these applications are:
TV / Video Content
Pre / Post / Mid Rolls / TV Spots, In-stream Ads - Shrink & Surround, Overlay Banner, Animated Gifs, Ad bugs
Non-Video Content
In-Application video ads or overlay banners, Transition Canvas (between pages, games levels), Application startup ads (video or canvas), Text (Scrolling, Links, RSS)
Interactive
Click to: Video, Web, Call, SMS, MMS, Map, App, Download, Coupon, Ad Unit, Expand, Commerce, Wallet etc.
Benefits
Premium CPM
Higher CPM with targeting and interactivity increasing ad opportunities through new, innovative ad formats
Enhanced Revenue Margins
Economical ad distribution to mobile devices
(off-peak - 3G / WiFi / Broadcast) and reuse of ad campaign across applications
Reduced Operational Costs
Single interface for CRM, billing and targeting integration across all mobile content applications
Higher Volumes
Inventory aggregation and ad-serving across all mobile apps, irrespective of OS, aspect ratios, form factors and resolutions
Increase Reach
Dynamically update existing mobile devices in the field.
Superior User Experience
Consistent, high-quality advertisement and interactivity rendering across any mobile network, app or device
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