There is nothing more gratifying for a brand marketer than to engage the user with an unparalleled immersive experience on smartphones and tablets. Brand engagement using the total real estate and capabilities offered by mobile devices like – the accelerometer, gyroscope, camera, 360 views of the product, swiping to photo galleries, video etc. is the nirvana for ad agency folks who strive to bring the ultimate immersive gratification for their brands.

The million dollar question is: How to take the user to a full-screen ad experience where the creative agency’s tears, blood and sweat is hiding behind the tap of a banner? We have seen some great full-screen ad executions failing to perform to expectations simply because there is not enough motivation for the user to tap on the starting point of this experience – static banner. Today’s mobile user is tuned to ignore the static banner as they consume their favorite content.

Mobile rich media cannot and should not start with a static banner. The mobile industry has innovated on conquering the banner space: make the banner ad stand out from the content through 3D, Motion, Video and Animation at least for a few seconds. A rich banner ad that is telling a brand story will make the user curious, thereby increasing the chances of a click through leading to great full-screen experiences.

Mobile rich media 2.0 is all about creating rich banner experiences as well as doing justice to the time, money and effort spent by agencies on the clicked through experiences. This in turn will also reduce the dreaded fat finger effect on mobile banners (accidental taps) as it is hard for the user to tap on a rich banner ad by accident.

RIP – Static Banners!

Katherine Herb, Director of Sales

Working diligently with our partners and customers, we helped them leverage mobile rich media as a choice solution across a vast array of verticals through our rich media and video ad banners that have consistently seen a high click through rate. Our ad products make the tiny mobile banner space stand out from the content through 3D, motion, video and animation, giving the ability for the brand to tell a story before a click. I’m glad our customers have endorsed and adopted mobile rich media starting in the banner space, which is quite comparable to online rich media in terms of price point, functionality, and engagement.

We would like to thank our partners and customers for their business, hard work, cooperation and dedication in growing mobile rich media in Japan. We’re tremendously excited to solidify our relationships with customers, and look forward to bringing more efficiencies to their digital advertising needs through our single ad tag, cross-screen rich media and video ad solutions.

Yukihiro Mitani
Sales, Japan & East Asia

Choosing a multi-screen technology and media partner to provide a platform to launch digital campaigns across all screens with a single ad buy, and optimize the campaign at media and creative alike to better performing screens is the key for deriving maximum ROI.

At GoldSpot, we take pride in our products and the consistent returns we have been delivering to our automotive customers for a long time. With our multi-screen, dynamic optimization technology, our auto customers will see the best returns from every digital screen. After all, our business is built on helping our customers succeed and nothing is more important to GoldSpot than a happy customer.

This is our pledge and promise to all our customers.

Jay Flaherty

Automotive Evangelist – GoldSpot Media.

Our innovative house campaign will run on a single ad tag across three screens, as a 5-faced 3D rotator ad. Each creative will enhance brand awareness and transcribe the campaign’s key message – provide a platform for advertisers to launch digital rich media campaigns across all screens with a single ad buy, and optimize the campaign to better performing screens for maximum ROI.

You can view the presentation here:

Reaching Your Digital Audience with a Single Rich Media Execution