GoldSpot Media Viewable Digital Advertising Wed, 09 Apr 2014 11:52:34 +0000 en-US hourly 1 Protected: Advice From AdOps: Making the Most of Your Campaigns Mon, 31 Mar 2014 23:45:08 +0000

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Meet the Team: James Lopez, Ad Operations Mon, 31 Mar 2014 22:11:54 +0000 ]]>
What’s your role?
James: I’ve been at GoldSpot Media for 3 years as a part of the Ad Operations Team, also known as the AdOps Team.

What does Ad Operations mean?
James: Ad Operations means that I am essentially a campaign manager who works with all of the customers. Being a part of the AdOps team means that I get to take the customers through the full life cycle of an ad.

Describe the typical campaign process.
James: The first stage is when the company creates a RFP. Then the AdOps team mocks up the ad within the company’s budget. The purpose of this step is to win the bid. After winning the bid, the next step is to proceed with the media plan. With the customer’s approval, the AdOps team will then launch the ad. After the launch, the AdOps team will check the reports daily to adjust the campaigns accordingly.

What’s the most interesting part of being a part of the AdOps team?
James: The most interesting aspect of being a part of the AdOps team is dealing with the dynamics. Everyday is different and it’s never templatized.

What do you like about working at GoldSpot Media?
James: The people and the environment. I have fun here. I also like that I am a part of enhancing the product and influencing the product direction. ]]> 0
Super Bowl Ads: More Entertaining than Ever Mon, 27 Jan 2014 14:00:53 +0000 ]]> viewers judge for the best and worst ads. AdAge has even created a running tally of who has confirmed their spot in the Super Bowl, and MediaPost featured an editorial piece predicting this year’s best ad.

There’s no denial that Super Bowl ads are historically extremely popular (and hilarious - we all remember the pug and Doritos commercial), and every year they never fail to live up to expectations. For all its tradition, we noticed one thing is changing -- marketers are slowly adapting their strategy for multiscreen as they realize viewers are no longer passively watching. Increasingly, Super Bowl ads are expanding beyond TV, allowing viewers to watch, interact, and even contribute to the ad experience through multiple screens.

This year, we at GoldSpot Media want to celebrate not only great Super Bowl ads, but great multiscreen advertising. Below is a roundup of some seriously multiscreen campaigns:

Chevy created an application called Game Time that asks trivia questions regarding the Super Bowl game and the commercials. Winners were awarded with prizes from Chevy and other brand partners.

In 2013, Coca-Cola showed an interactive commercial that had viewers vote on how the storyline would end.

Coke Chase Ad

Target, on the other hand, scored from the red zone by not investing in a Super Bowl spot, but instead created an app that would specifically target viewers.

This year, H&M will be interacting with viewers by allowing them to buy directly from the advertisement displayed on the TV. Viewers with a smart TV will see a small pop-up in the corner of the television. In the pop-up, viewers can view and send the product information to other devices and, of course, make a purchase. H&M takes it a step further by asking viewers to vote between a “covered” or “uncovered” Beckham.

Beckham Ad

Newcastle will not be running an ad during the Super Bowl. Instead they created a teaser ad called “If We Made It” .  During the ad, Newcastle mocks Super Bowl ads, saying they would have made it if ads were more affordable. With this funny twist, AdWeek wrote that the Newcastle’s tongue-in-cheek ad will the best Super Bowl Ad this year.

Newcastle Ad

Now that the Super Bowl game for 2014 is right around the corner, we’re enthusiastically anticipating what multiscreen campaigns it will bring. So get your dip and chips ready, sit back, and enjoy the ads…. Oh and of course the game!

What are some of your favorite multiscreen Super Bowl campaigns?

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The Happenings of 2013 Fri, 10 Jan 2014 16:00:48 +0000 ]]> Miley Cyrus, the Harlem Shake, and the Batkid are only a few things that come to mind when thinking of 2013. As we welcome the new year, we’re also saying farewell to one of our “must watch” TV favorites Breaking Bad – yes, this
Untitled design is a heart breaking experience. And, while pop culture has seen a few entertaining (and bizarre) events, what can be said about the advertising industry?


We took a hard look and summarized what we thought are the themes of 2013: native ads led by social media, viewability, and increased digital advertising spending.


Social Media Leading Native Advertising

Social media was on the cutting edge once again this year, but this time through native advertising.


Twitter jumped on the native wave in 2010, and in 2013, social media powerhouses Instagram and Pinterest followed suit as they launched their own versions of native advertising last year.


As you already know, native ads blend into the newsfeed or stream of user content. For instance, Instagram’s native ads appear just like a user post – except for the sponsored icon above the ad.


Compared to traditional banner ads, native ads have a significantly higher click-through rate. According to MediaPost “…native ads represented just 5%-to-10% of Facebook’s impressions in 2013, but accounted for more than 60% of the company’s revenue”. The high click-through rates isn’t the only thing driving native advertising formats or “in-stream” formats. According to the BI, “In-stream native ads look, feel and function seamlessly across mobile and PC, which is precisely what brands want, as they seek to build cross-device campaigns”.


With all its advantages, it’s understandable that JP Morgan predicts that the success of native advertising won’t end in 2013, but that it will dominate digital in 2014.



In 2013, a study by ComScore reported that a shocking 54% of display ads are not seen.


As increasingly disappointing viewability studies surfaced, and as the IAB continued to develop the 3MS (Making Measurement Make Sense) standard, viewability became a hot topic in 2013.


Current status: after diligently testing and creating standards for more than a year, the MRC has lifted the advisory on viewable impressions transacting near the end of 2013. With the advisory lifted, it will be interesting to see how advertisers and publishers alike react to the shift in 2014.


Ad Spending

Ad spending is another trend to be aware of when reflecting on 2013, with traditional advertising slowly being displaced by digital.


According to new research from Forrester, traditional ads still hold the biggest slice of the budget pie, but many marketers plan on increasing and focusing on digital ads this coming year. In 2014, marketers are planning to increase spending for digital advertising by 52%, and 63% of marketers will decrease spending on traditional advertising in order to increase funding for digital ads.


The main reason for this shift is the expense of traditional advertisements and the “satisfying revenue results” from digital ads as 77% either met or exceeded their revenue goals in 2013. Even in this past year, online videos have increased 205% since the year before. Mobile ads have also been successful in 2013 as mobile ad revenue exploded.


As we harlem shake our way out of 2013, what new trends do you think will surface in 2014?


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Happy Holidays from GoldSpot Media Fri, 03 Jan 2014 16:00:08 +0000 ]]> During the holiday season, our Sunnyvale office was extremely festive as we welcomed the Japan team for a week-long visit! During their stay, our various adventures included (the phenomenal) Go Games and a company Christmas dinner.


Here’s to the successes of 2013 and looking forward to an even better year in 2014!


GoldSpot Media Holiday Photos

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GoldSpot Media Attends Ad Week and ad:tech Tokyo Wed, 16 Oct 2013 19:42:09 +0000 ]]> Mobile Media Summit

September was a busy month! GoldSpot Media participated in various events and conferences across the globe — from the Big Apple all the way to world’s most populous metropolis, Tokyo. We had so much fun and wanted to thank everyone who made our experience so great, as well as the friends we made along the way. Oh and we especially can’t forget about the happy hours!


Now, the real fun begins! At Mobile Marketing Association’s SM2 conference, our CEO, Srini Dharmaji, moderated a panel on the secrets of effective digital brand marketing and how to make every ad count. Srini kicked off the panel by introducing our advertising all-star panelists: Jason Newport, Donnie Williams and Darren Herman (yes, we meant it when we said advertising all-stars!) Our New York team had a blast during Ad Week and certainly looks forward to what’s in store for next year.

Our CEO, Srini Dharmaji, speaking with on our panel at SM2


The sponsorships and events journey doesn’t stop there. Buckle up your seat belts because we’re taking you across the continent, all the way to Tokyo, where our Japan team did an outstanding job at ad:tech Tokyo. Our booth featured a real-life Rotator (our most popular ad format!) that released raffle balls for an iPod Shuffle, GoldSpot Media headphones, stickers, and Umai bou (which is a delicious corn snack made in Japan for those of you who are wondering!) Our booth was a phenomenal hit and gave a few lucky attendees some awesome gifts to take home.

Our team and booth at ad:tech Tokyo


Our Japan Sales Director, Mochizuki Taka, hosted a joint speaking session with a brand client at a local event, “Sma-Tech” showcasing our rich media ad units with a client case study!



We want to thank our panelists for joining us in making our panel informative and a huge success as well as everyone who supported us during Ad Week and at ad:tech Tokyo. Also, we ’re giving a special shout out to our Japan team for setting up GoldSpot Media’s amazing booth display – well done team! We met so many great people at all of the events we attended and look forward to keeping in touch!

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Milestone: GoldSpot Japan Hits One Quarter Billion Impressions in August Thu, 12 Sep 2013 15:43:50 +0000 ]]> The GoldSpot Media family is proud to announce that GoldSpot Media Japan has delivered over a quarter billion impressions in August 2013. On behalf of the entire GoldSpot Media company, we would like to congratulate our Japan team for their extraordinary achievements and success over the past several months. Way to go!


This is a major milestone as we ramp up our sales and marketing efforts, in both the U.S. and Japan. Our team in Japan is also growing in numbers, so watch out for us at ad:tech Tokyo 2013. GoldSpot Media will host a booth, so come by, say hello and learn more about our team and technology.

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3 Tips to Embracing Multi-Screen Marketing Wed, 21 Aug 2013 19:59:02 +0000 ]]> When it comes to the modern world of multi-screen marketing, consistency is king, and with today’s consumers relying on a variety of connected devices throughout their day, a fragmented brand ecosystem is not only unacceptable, it undermines the very brand affinity that marketers are trying to establish.

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Reinventing Digital Banner Ads Wed, 21 Aug 2013 17:47:11 +0000 ]]> All is not well in the land of digital advertising, at least according to a recent report from ComScore, which reports that a staggering 46 percent of digital ads go unseen by users. It’s important for advertisers to know exactly why this is happening and what they can do to increase their ROI and engage would-be customers.

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GoldSpot Media Nominated to OnMobile Top 100 Company Competition Mon, 12 Aug 2013 17:18:54 +0000 ]]> The OnMobile 100 represents the top emerging companies that are creating new business opportunities in the world of mobile technology. While intense operating system wars have been raging during the last several years, mobile hardware adoption is continuing to make strong inroads into the computer technology userbase

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