Develop Native Mobile Apps Using Web Technologies
miApp is a one-stop app development + advertising + analytics tool for content owners to deliver native mobile apps to their target audience using web technologies. The miApp® product is a Mac application for developing native mobile applications using web technologies such as HTML, CSS and JavaScript. The self-service application lets app designers create apps using industry standard tools such as Dashcode, Dream Weaver and Rapid Weaver, and add native phone APIs, advertising APIs and analytics APIs provided by GoldSpot. The HTML app code thus created is fed into the miApp application to generate apps for target devices of choice – iPhone, iPad, Android and BlackBerry.
Mobile app stores provide exciting opportunities for media owners to establish a D2C relationship with the desired mobile audience, but also come with their own challenges:
• Wide variety of handset operating systems, programming languages, aspect ratios and form factors
• High cost of application development across all devices and app stores
• Increased time and resources from media owners with specialty mobile phone platform developer
• Increased operational costs for supporting the same app across different devices
• Expensive to modify or update the app across different app stores
• Campaign management nightmare for ad-supported applications across mobile platforms
Design once, run on any smartphone
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