The GoldSpot team is excited at the launch of our break through product today - 3 screen rich media ads! I'm proud of my team that has pulled off this incredible product offering, the first of its kind platform to bring cost efficiencies into digital ad production as well as simplifying ad trafficking across the plethora of digital devices coming to market at breathtaking pace.
The evolution from mobile rich media platform to digital rich media platform is a giant stride for GoldSpot, and one that brings a refreshing sense of utility compared to pure play mobile and online platforms operating in the market today. Advertisers create their online rich media ads using Adobe Flash, while mobile ads are created using HTML5. That is in effect doubling the creative, trafficking and tracking costs to reach digital devices. With our new miSpot platform, advertisers can now create rich media ads for all screens at once, traffic and measure across any DSP or Publisher or Ad Network without worrying about the screen sizes or operating systems or apps vs web.
My discussions with agencies and brands made me understand their major pain points:
1. Why should mobile media be bought separately from online? Can't I buy digital media?
2. Can I have a platform that lets me create rich banner animations across any device, once, and present a consistent brand experience no matter where the ad is served?
3. Can I see the ad performance across every screen and publisher in a single dashboard?
4. Can I optimize my campaigns across best performing screens in real time?
GoldSpot has addressed these concerns with the launch of our digital platform today.
We have brought motion, video and animation to every display ad to eliminate custom Flash and HTML5 development costs for agencies. The ad format choices for advertisers range from rich media ads such as: Rotator, Roller, Spinner, Blinds, Scroller, Slider to rich video ads such as: Full Banner Video, In-Banner Video, Overpass Video, Intelli Video and Embedded Video. No other rich media company, online or mobile, offers such wide range of rich banner ads as GoldSpot, and we are glad to help agencies execute a consistent, rich ad experience across every screen for better brand recall.
Our platform lets advertisers compare online and mobile ad performance on an apples-to-apples basis, as the same rich ad experience is presented to the digital user across every screen. This has been one of the greatest hindrances for mobile to grow so far, as there is nothing equivalent of a Flash Ad on mobile for advertisers to consider CPMs that some mobile companies are demanding for mobile rich media starting with static banner! Glad we are able to raise the bar and set the standard for how rich media advertising should be executed on digital!
Our miSpot platform offers enormous benefits to Publishers as well. Publisher sales teams can now sell the same ad unit across online and mobile, thereby maximizing revenues from their mobile properties and reducing remnant inventory. Since our platform generates a single ad tag for all screens, ad operations is greatly simplified, so is reporting data analysis across every screen.
GoldSpot Media's goal is to help the ad ecosystem buy and sell digital. And reduce the noise and fragmentation in our own little way.

I’m Srini Dharmaji – Chief, Cook & Bottle Washer at GoldSpot Media, a 360 mobile media solutions provider for publishers, ad networks and advertisers. Subscribe to our blog here. Join our communities on
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