We released version 4.3 of miSpot, which adds some new features and streamlines performance on many of our existing features. Read on for the release summary and an overview of the major changes.
We are pleased to announce the launch of our new website!
There’s no denial that Super Bowl ads are historically extremely popular (and hilarious - we all remember the pug and Doritos commercial), and every year they never fail to live up to expectations. For all its tradition, we noticed one thing is changing -- marketers are slowly adapting their strategy for multiscreen as they realize viewers are no longer passively watching. Increasingly, Super Bowl ads are expanding beyond TV, allowing viewers to watch, interact, and even contribute to the ad experience through multiple screens.
As we harlem shake our way out of 2013, what new trends do you think will surface in 2014?
Here's to a great 2013 and looking forward to an even better year in 2014!
We want to thank our panelists for joining us in making our panel informative and a huge success as well as everyone who supported us during Ad Week and at ad:tech Tokyo.
The GoldSpot Media family is proud to announce that GoldSpot Media Japan has delivered over a quarter billion impressions in August 2013. On behalf of the entire GoldSpot Media company, we would like to congratulate our Japan team for their extraordinary achievements and success over the past several months. Way to go!
The million dollar question is: How to take the user to a full-screen ad experience where the creative agency’s tears, blood and sweat is hiding behind the tap of a banner? We have seen some great full-screen ad executions failing to perform to expectations simply because there is not enough motivation for the user to tap on the starting point of this experience – static banner. Today’s mobile user is tuned to ignore the static banner as they consume their favorite content.
We would like to thank our partners and customers for their business, hard work, cooperation and dedication in growing mobile rich media in Japan. We're tremendously excited to solidify our relationships with customers, and look forward to bringing more efficiencies to their digital advertising needs through our single ad tag, cross-screen rich media and video ad solutions.
With digital users hopping between devices, it is imperative for auto brands to communicate a consistent if not identical branding and promotional messages across online, tablets and mobile., i.e., a digital “one voice” so difficult to achieve in the traditional marketing mediums.